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Cortex Strengthens Relationship with the Calgary Flames by Entering into Sponsorship Agreement

Sponsorship Deal Will Be in Effect for the Entire 2017/18 NHL Season

CALGARY, ALBERTA – October 3, 2017 - Cortex Business Solutions Inc. (TSXV: CBX), a network-as-a-service e-invoicing solutions provider, is pleased to announce that it has entered into a sponsorship agreement with the Calgary Flames organization to transform its relationship from a vendor of the Flames to a true partner both on and off the ice.

The sponsorship agreement gives Cortex the exclusive rights to have their logo on all Calgary Flames transactions, on both the Flames website and social media feeds, throughout the 2017/18 NHL campaign. Types of transactions that will have the ‘Powered by Cortex’ logo affixed to the announcement are player signings, player call ups from, or returns to the minors, and management signings.   

"We are proud to welcome Cortex as a sponsor of the Calgary Flames," said Gord Norrie, VP - Sports Property Sales & Marketing for Calgary Sports and Entertainment Corporation. "Cortex is a growing technology brand within our hometown that we have had a great working relationship with for over two years."  Mr. Norrie added, "Since joining the Cortex Network over two years ago, we have benefited from the strong value that the Network provides. By entering into this sponsorship we can provide Cortex the opportunity to leverage the value of the Flames brand to help raise awareness of a key vendor and partner to our thousands of fans.”

Flames sign Bennett Twitter

Since the sponsorship agreement went into effect on the opening day of NHL Free Agency, July 1, 2017, Cortex’s logo has been prominently displayed on over 27 transaction related posts for a total of over 1.1M impressions across Twitter, Facebook and Instagram. 

“There are few brands within Calgary, or even Canada, that are as iconic and well respected as that of the Calgary Flames, and we are exceptionally proud to be so closely aligned with such an amazing organization,” said Andrew Stewart, Director, Marketing & Investor Relations for Cortex Business Solutions. “Since joining the Cortex Network over two years ago, the Flames have proven time and time again, that they are an incredible partner who truly supports Calgary businesses. By taking this monumental step of becoming a sponsor, we have the opportunity to strengthen our partnership, while continuing to grow awareness for Cortex by putting our brand in front of hundreds of thousands of potential customers.”

In addition to the co-branding of digital assets, Cortex’s sponsorship agreement gives them further brand exposure opportunities via in-rink and television broadcast initiatives. Throughout the season, Cortex’s brand will be prominently displayed on the Flames’ state-of-the-art LED ring and scoreboard above center ice, and is to be featured during games being broadcast throughout western Canada.

About Cortex Business Solutions

Cortex’s strategy is to revolutionize B2B document exchange by replacing traditional paper-based manual systems with automated e-invoicing. This positions companies with the scalability and flexibility needed to meet the demands of today’s business. Cortex offers a B2B network that enables electronic invoicing for buying and supplying organizations using flexible connection methods to leverage existing customer technologies and processes. Access to the Cortex Network enhances the exchange of documents allowing companies to connect and interact with each other to grow their businesses.

Cortex is currently delivering e-invoicing services to over 10,000 Trading Partners in Oil & Gas, Mining, and Sports & Entertainment industries, with a focused expansion into additional verticals.

For more information, please visit www.cortex.net

About the Calgary Flames (a part of Calgary Sports and Entertainment Corporation)

For more than 30 years, the Calgary Flames have been electrifying hockey fans in southern Alberta. In that time, not only has the team established itself as a successful NHL franchise, but it has grown into a vital and integral part of the Calgary community. From their on-ice victories and awards to their off-ice charitable endeavours, the Flames have become one of the premier professional sports organizations in North America. Launched in 2012, CSEC is now the parent company for five sports franchises owned by the corporation: the Flames, Calgary Hitmen, Calgary Roughnecks, Calgary Stampeders and the Stockton Heat of the American Hockey League.

For more information, please visit www.nhl.com/flames


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Investor Relations Contacts:

Joel Leetzow Henry Pham        Andrew Stewart
President and CEO Interim CFO Director, Marketing & Investor Relations
jleetzow@cortex.net                  hpham@cortex.net                         astewart@cortex.net
403-219-2838 403-219-2838 403-219-2838